Every woman has
walked into a shop and fallen in love with a dress on the hanger only to try it
on and find it's too baggy or too tight in all the wrong places.
One designer London based Michaela Jedinak aims to put an end to the ill-fitting frock by
designing one stunning dress in seven different cuts to flatter every body type
(as long as you are a size 6-14).
The £595 dresses are made from Italian wool and elastane and
all feature sleeves and a knee-length hem. Each style is then given a subtle
twist to make it more flattering to the corresponding body type, including
waist and neckline detail, cleverly placed darts or softly shaped skirts.
Available in only one colour: pillar-box red, the figure
flattering frocks aim to create smooth silhouettes with perfectly placed
shoulders, necklines, seaming, darts and vents - creating or embracing curves
in all the right places.
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